My Courses

Show how AI impacts the bottom line: faster workflows, fewer vendors, smarter headcount. Walk away with a 2x2 ROI map to make the budget conversation easy.

Reshape Teams, Roles, and Strategy The org chart is changing. See how functions realign, middle layers evolve, and where GPT replaces playbooks, not people.

Build an AI version of your board — one that flags risks, preps decks, answers tough questions, and sounds like a strategic partner.

Go from scattered one-offs to a company-wide system where wins, SOPs, and templates are shared — and your team actually uses the tools.

You shouldn’t run this. We'll show who should — from AI stewards and prompt librarians to department champions who scale the system without adding chaos.

Draft clear, confident updates for investors, teams, and the board — from monthly performance reviews to major announcements.

Use AI to prep sales language, reframe objections, and simulate buyer psychology. Think like a closer, write like one too.

Design a repeatable system for AI decision-making so you manage with leverage, not micromanagement. Free yourself from inbox babysitting and “What’s the status?” Slacks.

Turn ChatGPT into a trained, on-demand expert that knows your business cold — no PhD, agency, or extra headcount required.

Build leverage, drive adoption, and futureproof your org — all in one playbook.

Talk it out, and let AI turn your voice into sharp copy, clear briefs, or inbox-ready replies — no keyboard, no lag, just flow.

Records quietly in the background, then hands you an interactive workspace — searchable, clickable, and built to help you act, not just watch.

Helps your a team of 5 agents deliver like a team of 50.

Spins social posts and captions at triple speed without losing brand flavor (or sounding robo-bland).

Pulls any audio file, hands you a clean transcript, and feeds it straight into your GPT chats for rapid building.

Country-level trend tracker that turns emerging markets & TikToks into data-backed product bets in minutes.

Preview six battle-tested tools - from social turbo to CX whisperers - that bolt on instant speed without the agency bill.

Shows exactly how your brand appears inside today’s top language models & how to influence them - no more “what does the bot think of us?” guessing.

Get the one-pager on AI governance best-practices—roles, approval flows, and audit logs—so every workflow passes compliance before it starts.

Scan marketing copy, packaging, and PDP text to catch non-compliant claims and propose legally safe alternatives.

Auto-flag redlines, risky clauses, and missing terms—complete with suggested rewrites—before legal ever opens the doc.

Get the lowdown on contract copilots, claims scanners, and governance checklists that keep compliance tight and swift.

Drop current numbers into the template and have ChatGPT auto-populate charts and commentary for monthly or quarterly reports.

Create a reusable, ChatGPT-friendly template that pre-formats KPIs, narrative sections, and risk callouts—so future updates take 5 minutes, not 50.

Feed raw spreadsheets and get a rolling forecast plus variance insights—ready to drop into your FP&A deck.

See how raw spreadsheets morph into rolling forecasts, variance insights, and investor-ready updates—in minutes.

Feed bullet points, receive an investor-ready or internal pitch deck—slide titles, speaker notes, and visuals included.

Output a crystal-clear GTM brief—persona, promise, channels—ready for sales and marketing sign-off.

Produce trademark-safe, domain-open names with tone, SEO, and cultural checks baked in.

Generate on-brief, style-matched moodboards for your next line—ready to share with design in one click.

Use multi-source research to spot adjacent categories and quantify TAM in minutes.

Auto-compare specs, pricing, and reviews to reveal gaps you can exploit this quarter.

Surface emerging market trends from social, search, and sales data before your competitors blink.

Turn reviews, tickets, and call transcripts into a ranked feature backlog—no spreadsheet wrestling.

Assemble the must-have prompts & GPTs that slash research hours and keep your roadmap data-driven.

Catch a preview of the AI toolkit that turns VOC data, trend scans, and naming sprints into launch-ready GTM plans.

Generate manager-approved comms - status updates, feedback notes, change announcements - in minutes and always tailored to your boss’ preferences.

Instil an AI-first culture: launch a small “Honey-Badger” squad inside HR that prototypes wins, mentors peers, and keeps adoption above 80 % org-wide.

Deploy a self-service chatbot that answers HR policies and FAQs instantly—zero “ping HR?” Slacks.

Convert 360 feedback into a manager-ready review that’s balanced, actionable, and compliance-friendly.

Rank and summarise candidates against your scorecard—no more guesswork or spreadsheet fatigue.

Create job-ready resumes and cover letters in minutes. Just drop in a LinkedIn or draft—AI tailors it to the role, the company, and your voice.

Turn a role outline into a clear, compelling job description—ready to post—twice as fast.

Define what “great” looks like before interviews; auto-build a success rubric and question bank.

Start with one nailed persona, then use AI to branch into high-potential lookalikes — new segments with shared DNA, distinct needs, and real revenue upside.

Walk through the AI tools that super-charge job descriptions, scorecards, resume reviews, and performance feedback.

Pipe real customer call transcripts into GPT, extract quotes & objections, and auto-refresh your persona so messaging stays razor-accurate.

Feed your campaign strategy, hooks, and creative into an AI-powered version of your customer. See what hits, what flops, and what to fix — before the dollars fly.

Turn raw surveys, purchase data, and social chatter into a one-page persona sheet your team can brief in minutes.

Learn how live transcripts, survey data, and purchase history roll into personas that sharpen every campaign you run.

Spin up a GPT that surfaces attributes, launch dates, and MAP policy in seconds.

Run a naming sprint that scores on memorability, trademark safety, and SEO.

Generate context-rich briefs that spark creative freedom yet stay 100 % on-brand.

Convert fuzzy concepts into a sharp positioning statement that guides every asset that follows.

See how one centralized prompt pack turns scattered insights into a reusable IP engine.

Get the big-picture view of how a single “Brand Brain” drives positioning, naming, shot lists, email flows, and more.

Produce scannable feature bullets, benefit-headlines, and long-tail keywords that lift conversions and search rank in one go.

Spin up persuasive 160-character texts that drive clicks while staying TCPA-compliant.

Generate a full three-email flow (subject, pre-header, body, CTA) in under 10 minutes so you can hit “send” by lunch.

The Winnie Lou Copy Sprint Turn your voice guide into a prompt pack that makes ChatGPT crank out on-brand copy every time—no manual tweaks.

Preview the copy sprints, brand-voice hacks, and prompt packs that turn ChatGPT into your on-demand creative team.

Learn why tools like ChatGPT weren’t built for your use case—and why that’s the point. The magic lies in spotting patterns across roles, teams, and tasks so you can repurpose proven AI workflows for new problems in seconds.

Learn when (and how) to erase memory so ChatGPT stays accurate, focused, and aligned with your current goals.

Chat vs Projects vs Custom GPTs - when to use which, and how not to drown in tabs.

One project to rule the chaos: structure, naming, and maintenance in 10 minutes.

Watch how to prompt your custom travel planner for vibe-matched getaways - no retraining, no fluff, just perfect plans fast.

Follow-along build (with pause points) → walk out owning a working, on-brand GPT.

Record → auto-upload to Drive → turn calls into briefs, decks, and task lists (prompt templates included).

Master conversation threads, system prompts, history, and sharing so everyday work lives in one tidy place.

Zapier, Make, Shopify, Klaviyo—wire GPT into your stack in under 10 clicks.

Speed, cost, and when to switch engines mid-project.

Use examples, break down the task, force self-review, and feed it better inputs — a tactical system to get sharper, more reliable outputs every time.

Get hands-on. Follow the walkthrough, fill the workbook, and write your first high-quality prompt using the 5-step method.

Grasp the fundamentals of high-quality prompts. Learn the structure, logic, and mindset behind pro-level prompting.

Log in from invite to workspace in under 60 seconds - watch it happen live. Register a fresh Team account, toggle workspaces, and use the only URL you need: chatgpt.com.

Know exactly what you can (and can’t) feed the model—privacy zones, IP redaction tricks, 3-question compliance check.

A 3-minute screencast of the ChatGPT interface—settings, sidebar, model switcher, and where “Projects” hide—so no one freezes on the first screen.

Nail the mental model so you stop treating GPT like Google.

See how this section transforms absolute beginners into confident, guardrail-savvy operators—one bite-size lesson at a time.

Speed, cost, data-privacy, plugin ecosystem—clear recs on when to pick which model.

Create / switch accounts, choose Free vs Plus vs Team, bookmark the only URL you’ll need.

Unpack the field-tested rules that anchor every tactic in this course so you can sidestep six-figure pilots and roll out ‘everyday AI’ with confidence.

From scaling a $300M global category to being tapped as CEO-appointed AI chief—see why Craig teaches the way he does and shortcut his revenue-driving playbook for your own team.