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Real AI plays from the operators at HexClad, Ridge, Warby and 100+ retail & DTC brands - the problem, the exact workflow, the result. In your inbox every week.
Last week: how Ridge used Claude to find the gaps in their assortment, and Higgsfield to spin up new SKUs & ad tests in an hour, not a month.
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Three real plays from brands you know — the problem they had, the exact workflow they built, what changed. Specific enough to run Monday.
Every week
Fresh ones from every corner of the org — how COOs, CMOs, CFOs, and commercial leads use AI to do what wasn't on the table a year ago.
Cut a 45-minute task to 30 seconds.
Drag a live P&L simulator and watch margin move.
Spin up a customer focus group from your brand guide.
Not another AI newsletter.
No think-pieces. No tool roundups. No hype. Just what real teams built last week, and exactly how. Short enough to read in two minutes, specific enough to use Monday morning.
Use cases from teams at
I thought my team was already ahead on AI adoption - this showed me how much further the best operators are actually pushing it. Immediately applicable.
Keegan Tigges, VP Marketing, David Protein
"Claude in action in my field. Already turning weeks into hours."
Mark Riskowitz, SVP Operations, Caraway
"I had no idea Claude could shape assortment plans from customer signals the way I saw. Already rebuilding our workflow around it."
Jess Goslin, CPO, Pact
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The gap this closes
“We should be using AI more.”
“Here’s exactly what they shipped this week.“
Real workflows from operators at brands like yours - so you start from what's working, not a blank page.
Who’s behind it
I’m Craig. I ran AI for Crocs as their Global Head of AI. Now I train the teams at 125+ retail & DTC brands, and I’m on calls with the execs rolling it out every single week. WalrusWeekly is where I hand you what’s working, straight from those rooms: the exact plays and the adoption moves that take a team from dabbling to AI-native.